How to create effective internal communications

Simply put: establishing an effective communications ecosystem within a company is key—success depends a lot on this investment. As per previously discussed by Don Burns, effective communication between a company and its employees allows businesses to fully harness the talent of its people, and, in fact, the benefits commonly associated with this practice are often found a way beyond pure financial ROI.

Having open discussions and building rapport with employees help companies build a much stronger sense of community within the business, thusly enabling workers to feel not only more confident but also happier and to go beyond the boundaries of their primary roles. In order to develop such corporate environment: one that is passion-driven in its own approach—thanks to employees who are not afraid of voicing their opinions and ideas—here are a few tips companies should pay special attention to should they want to improve their overall internal communications:

Allow the presence of company-wide interactions and conversations

According to a survey carried out seven years ago by the National Federation of Independent Businesses, there are at least five benefits of allowing instant messaging in a business:

  1. Individual chat logs that can be comfortably used for reference later on
  2. Continuous and seamless collaboration with co-workers irrespective of their location
  3. The possibility to actively manage multiple chat logs at the same time
  4. Elimination of long-distance phone calling tariffs

Thus, it is pretty clear that empowering employees much better communicate not only reduces the overhead and the costs associated with communication but also provides a lot of value. Under these circumstances, creating different ways for coworkers and employees, in general, to communicate and exchange data and information across the whole company is the wisest thing to do. And although there are many different software and applications that enable people to reach out to coworkers, the general idea is for peers to interact with each other—which also strengthens their relationships.

Foster peer-to-peer and employee-to-manager communication

In order to foster horizontal and vertical communications like the ones described in the subtitle, companies need to use the right tools: Slack, HipChat and other internet-based applications and services have been developed to ensure seamless communication across the different levels of a company. By fully getting the most out of these software and applications, employees are thusly empowered to voice their opinions and ideas on issues and topics that matter to them and their duties and roles.

In light of what today’s fourth industrial revolution has ultimately implied, collaboration solutions have allowed executives to create a sense of transparency and fully harness what employees and coworkers have to offer. In today’s competitive world, companies cannot underestimate the possible wisdom and input they can get from the people they work with. And, as a consequence, such scenario makes business owners and C-level executives more responsible and accountable when peers voice their ideas: businesses, by their nature, are supposed to thrive and make profit, which is considering anything that could result beneficial in increasing productivity, improving customer service or reducing overhead is no less than recommendable.

On another note, direct communications between employees and the head of the company reduce the chances of conveying the wrong message. It is very important that new concepts, internal regulations, and ideas are conveyed clearly in order to avoid falling victim of any misconception that could lead to a pejorative scenario. Besides, management also needs to be involved and connected with people from the very beginning as well: thus, company leaders can definitely help understand and implement the best ideas.

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Image courtesy of at

Mind the budget

In order to succeed at implementing any kind of corporate communications program, managers need to resort to their financial assets and resources. Determining a budget requires managers and business owners in general to evaluate the possible outcome of allowing employees to improve the way they communicate with each other. As mentioned above, this not only helps them build stronger relationships but also share concerns and ideas, and that is something companies must evaluate prior to allocating money and efforts in establishing such environment. Here are several positive aspects to take into account when considering to implement and establish a communications ecosystem within a company:

  • Employee retention and morale
  • Turnover
  • Missed opportunities, loss of revenue, inaccuracies
  • Effectiveness of customer service
  • Quality assurance

Additionally, companies should ultimately consider the possible upsides and downsides, benefits and disadvantages of implementing new software and getting rid of existing programs.

Assess the impact and effectiveness of internal and corporate communications

Remember that when implementing new software, regardless of its nature, results are often conceived as long-term objectives. In this sense, companies must continuously keep an eye on results, evaluate whether employees are successfully adopting the changes, assess levels of peer satisfaction and whether or not the expectations are being met as time passes.

* Featured Image courtesy of at


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