Every startup to be successful needs to have a clear game plan from day one, and one of the things that will most likely affect the future of your company will be how people communicate internally and externally. Communication best practices are what will take your company to the next level, because if you have a good strategy set up this will most likely avoid many issues that could occur along the way. It does not surprise most entrepreneurs will focus their energy on getting the right communication strategy from the beginning, not only for their individual voice but for their company’s. This also goes hand in hand with the tools that are used to communicate internally and with the rest of the community, including strategies like holding online meetings with your team, which you can read more about on the Don Burns WordPress blog. Now, let’s analyze bit by bit the different kinds of communication a startup has and what not to do, to avoid any mistakes as you start your business.
As an entrepreneur
The first thing entrepreneurs should keep in mind is to maintain simple messages. A simple message can be powerful and can motivate and engage employees, customers and investors more than you may think. Another important strategy when giving a message is that it becomes a sort of slogan that people can repeat and replicate easily. These catchphrases can be a great way to get your message out there, but there’s not need to overdo it either, by turning all of your messages into one-liners. As the CEO or startup entrepreneur you need to be able to talk to the people around you in a way everyone will understand. Use real information and stats that your company can use to demonstrate why they are good at what they do, how will it affect your community, region or country. Remember to stay on track. Yes, it’s easy to want to share so many messages to get everyone to know what’s going through your mind at every moment, but it’s not that easy. As an entrepreneur, you probably have a lot of ideas all the time, but not all of these ideas will help your team stay on track with the ideas your company is trying to make money off of. So as the CEO or the founder, it will be essential to filter out everything you have going on in your brainstorming sessions and share the messages that are truly most important to your mission statement. Create 3 or 4 simple core messages that can be replicated and pushed forward through repetition and finding different ways to say the same thing, ultimately finding the best way to divert back to these messages, especially by making sure your leaders are using the same messages. By doing this you are ensuring that your main message is not being lost among tons of little ones that may even divert attention from your core message, making you lose clients or investors. Make sure you keep your feet on the ground and your message does as well, by not exaggerating your message. At the end of the day as the CEO or founder of a startup you’ll need to be clear, straightforward, and simple so that your message doesn’t get lost in translation and your company can reap the benefits of having an aligned strategy of communication internally and externally starting from the top.
As an organization
Your organization needs to ensure that their internal and external communication is to stay transparent and connected to their community. Create clear channels of communication to each one of the stakeholders in your company, including employees, customers, investors and any other roles you consider to be important. These channels will need to have clear guidelines, as to what the message your company wants to get out there is, so keeping them aligned with your corporate culture and climate will be essential. Another key element is that the communication has to be effective, which will trickle down from the communication strategy set up by the organization. One of the most important issues will need to be transparent articulation between the corporate values and goals, along with the message that’s being sent. It’s also important to recognize that startups go through various stages where their message may change due to structure, business model or product modification. Even though the message may change, the consistency of the core of the startup should not be lost. The way communication is managed as the company evolves will have a huge impact on the way your business is seen by your community and how much of that community will grow with you. For some companies, this may mean outsourcing their communication strategy and implementation, for other it may mean hiring an in-house team of experts. Either way, the more your company recognizes the importance and impact of communication on their company’s success, the more it will surely have effective communication across their communities.