Communication technologies that will make your company evolve

Integrated mobility of communications into every aspect of how you run your businesses, will be a multi-year evolution. It only began to develop some momentum during the past year, but the desire for integration of communications into and across core business functions continues to drive conversations within organizations of all sizes. Businesses are adopting Cloud solutions at a rapid pace. Three-fourths of North American businesses plan to use SIP trunking (a Voice over Internet Protocol and streaming media service based on the Session Initiation Protocol) by the end of 2016. Innovations such as Application Program Interface (APIs) and Web Real Time Communications are on the way in the area of communications. The way we work is changing, and the way we interact with our customers is changing. The relentless development and implementation of new technologies means that the face of business communication is constantly changing and evolving. Many of these new technologies will impact not only the tools used by organizations, but also communication processes and business practices as a whole.

Cloud Solutions increase the role of IT Organization

An increasing percentage of businesses are transferring their UC systems, email, documents, and business applications into the Cloud. By offloading these responsibilities to the Cloud, businesses can then redirect the captured time and budgets to drive relationship management with outside suppliers, customer-facing innovation, and other such projects that funnel revenue into their businesses. As more solutions move to cloud and web, businesses will assign more of their funding to IT while other areas may experience a reduction in spending. The maintenance of these new technologies, as well as the increased number of connected devices from the hiring process, will require an increase in Information Technology support. However, with organizations continuing to migrate towards mobile and cloud solutions, the increased number of associated devices means more potential breakpoints. Each new technology has its vulnerabilities that must be identified and secured, and the rapidly-changing threats to communication applications require dedicated efforts to ensure the continued integrity of sensitive business communications.

Application programming interfaces

APIs are the first step in creating bridges between a business’s own applications and third-party software programs. As more websites and apps are appearing each day, the use of APIs increase. This type of integration enables things such as driving employee presence based off of calendars, and offering click-to-dial options within a document. The use of APIs is important for businesses because they allow programmers to build tools that help people do their jobs more effectively. APIs are the communication solution between the internal application of your business and external software.

Online communications tools

Technologies like HTML, JavaScript, and broad browser support of Web Real-Time Communication are all tools developers will use to accelerate the adoption of Web communications. This advancement will enable all of those devices to become an integral part of a company’s communications infrastructure without involving the user. Companies can use a communications platform as a service. The possibilities Web Real-Time Communication offers are endless, and many are looking forward to seeing how industries utilize this technology in the future. Technologies like VoIP are already reducing the need for desktop phones, while the Internet and WebRTC are facilitating video conferencing from anywhere in the world using standard browsers and applications. This type of web-based communication is progressing even further thanks to new technology companies. WebRTC provides a superior business communication solution than on-site systems. Integrating this technology with existing Customer relationship management software gives client-facing employees a single place to access client data to manage customer interactions seamlessly. This level of service enhances customer experience while improving business efficiency.

NEC-Monitor_don burns_tools for communication in startups_Communication technologies
Image courtesy of NEC Corporation of America at

Mobile tools

The email used to meet the collaboration needs of business better than other alternatives. But over the years, email became less efficient and more bothersome. The main reason to this, is that email was not intended for business collaboration and seamless integration with your social media channels. Corporate communication platform and productivity applications are supporting this trend towards remote working by allowing staff members to conduct business on the go as long as they have internet access. These types of tools give employees access to business data and CRM platforms via almost any mobile device. Thanks to the power and versatility of mobile platforms and devices, the increased adoption of enterprise mobility is able to continue without hindering any business processes or negatively impacting employee performance. This increased mobility provides an opportunity for cloud-based communication solutions to prove their worth. Many companies are already employing cloud technology because of its reduced cost and easy implementation. However, leveraging this technology’s capabilities will become necessary for companies who want to remain competitive.

The evolution in the way companies communicate can create a strong competitive advantage when used to reflect and accomplish your business objectives. Don Burns invites you to keep up with the understanding, planning for, and embracing of business communications developments, which are vital to the success of your business.


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